Mr. Catalin Ionescu
Head of Operational CRM at Banca Comerciala Romana

Catalin is responsible with the Operational CRM area for all legal entities and acts as Business Program Lead and Product Owner for the bank’s transformation in all internal Front Office applications towards a client centric, user (internal) friendly and performance driven capabilities, in charge with coordination of the business and business analysis streams.


With an experience of over 12 years in implementation of multichannel digital projects from strategy thinking to execution and complete delivery, Catalin was responsible for the Digital Channels evolution and has more than 50 projects in the areas of mobile banking payments, online banking, eToken, e-commerce (iTransfer), websites, lending processes, cash management, corebanking and expense analysis (PFM), helping BCR be in the leading banks with recognized high quality digital services.

Day 1, Casa Vlasia
15:00 - 16:30